Great Demo!

  Compare these:   “If you buy our software, you’ll save time and money…!”   “If you implement our software, it looks like you will reduce y...

  Do the Last Thing First!   Peel Back the Layers   Encrispen!   Avoid Buying It Back.   Execute all pathways with the fewest number of clic...

  When someone starts a sentence with the phrase, "Here's the truth," I'm immediately skeptical!

  This tip will change your demos BIG time…   Encourage your prospects to actively PARTICIPATE in your demos by gently (but firmly!) forcing...

Most people, as prospects, are uncomfortable saying “no” to sales teams. Prospects will say “yes” to small steps rather than to stop the pro...