How many Google Map or Yelp reviews do you need to convince you to try that new business?
“Torture the data, and it will confess to anything.”
– Ronald Coase.
Imagine walking into a restaurant and being seated. Your waiter hands you a menu, which you peruse. A moment later, the waiter returns and asks for your order:
“I’d like the rib-eye steak, please,” you request.
“Sorry,” replies the waiter, “fresh out.”
“I see…,” you reply, scanning the menu again. “How about the trout?”
“Hmmmm, looks like we’re out of that as well,” is the waiter’s response.
“OK, what about the moussaka?”
“Just served the last of it...”
“Minestrone?”
“Empty tureen…”
“Bread and butter?”
“The oven’s broken and the cow went home…”
You get the picture (with apologies to Monty Python’s Cheese Shop sketch).
There’s not much value in a restaurant that doesn’t have any food and, likewise, there’s zero value in an empty database!
Understanding the Database Breakeven Point enables faster adoption, happy users, and renewing, expanding, referencing customers.
How?
1. Set and manage expectations:
Use your experience with other customer implementations to help your new customers predict and manage their own situations.
2. Fill the box before delivery:
Deliver your database pre-filled with useful, relevant content, accelerating the process and reducing the time it takes to reach the Database Breakeven Point.
3. Collect and curate:
Use existing content existing to fill the database faster.
4. Focus on early wins:
Identify and focus database growth on areas that will yield rapid wins for your customer such as Value Realization Events.
Once your customer has reached breakeven, leverage these early victories to promote the database. Success breeds success!
Moral?
Understand the importance of the Database Breakeven Point!
Here’s more on this intriguing, pivotal topic:
https://greatdemo.com/the-database-breakeven-point-never-stop-learning/
