Great Demo!

Tips, thoughts, tools, techniques and practices to increase success rates with software demonstrations

Tuesday, August 12, 2025

Delight in Being Surprised

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Delight in being surprised – embrace it – because it means you just learned something! And if you’re curious, here are terrific opportuniti...
Monday, August 11, 2025

“We Tell Great Stories but We Lose the Business…!”

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  This lament came from a head of sales.   He noted that they had invested in storytelling training, thinking that storytelling skills would...
Wednesday, August 6, 2025

“Doing Discovery” SE Book Club – What’s YOUR Discovery Skills Level?

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  I joined Kintan Brahmbhatt, Co-Founder and CEO of Olto Labs, for this intriguing and enlightening discussion of discovery skills, methods,...
Monday, August 4, 2025

Diary of a Sales Engineer – Storytelling Episode!

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  From the fabulous Hosts:   “Stories are what make us human. They’ve helped us pass down knowledge   and values for generations. Take the t...
Friday, August 1, 2025

Ass-u-me – A Short-cut Discovery Tragedy!

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  Not long ago, I was working with a high-level champion who had purchased and enjoyed our product at his previous company and wanted to imp...
Thursday, July 31, 2025

In a “Bake Off?” Demo First!

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When in a competitive “bake off” or similar situation   where multiple competitors will deliver demos to a prospect,   be first.     Why?   ...
Wednesday, July 30, 2025

A Late Majority Story: No Compelling Reason to Change!

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    Buck’s Restaurant in Woodside, California was renowned as a place where many Silicon Valley startups were founded. Stories of cocktail-n...
Tuesday, July 29, 2025

Next Tuesday August 5 – The SE Book Club – Doing Discovery!

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“In discovery, people and organizations want you to understand their perceived uniqueness;  with solutions, they want to be part of a group....
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