I’m pretty well traveled and have been in customer-facing roles across the U.S., the UK, Continental Europe, Russia, parts of Asia and Latin America, but this book transformed my understanding of how different cultures interact.
If you have ever wondered why your approach worked in one region but stalled or failed altogether in another, you should read this book.
If you have ever experienced a confusing faux pas when interacting with people from another country, you need to read this book.
And you are selling or servicing prospects and customers outside of where you live, you absolutely must read this book!
Here’s an intriguing excerpt:
“In order for you to feel a meeting was a great success, which of the following should happen?
A. In a good meeting, a decision is made.
B. In a good meeting, various viewpoints are discussed and debated.
C. In a good meeting, a formal stamp is put on a decision that has been made before the meeting.
The large majority of Americans responding to this question chose option A.
The French, however, largely chose option B.
And most Chinese and Japanese selected option C.”
Many thanks to Natasja Bax and Marco Boon for recommending it – now I have to put the ideas into practice…!
You can find “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” here:
https://www.amazon.com/Culture-Map-Breaking-Invisible-Boundaries-ebook/dp/B00IHGVQ9I/ref=sxts_b2b_sx_reorder_acb_customer?content-id=amzn1.sym.93dc5330-3850-4554-84ea-5a8297a3e1d7%3Aamzn1.sym.93dc5330-3850-4554-84ea-5a8297a3e1d7&crid=1JUAE75L73BY4&cv_ct_cx=the+culture+map&keywords=the+culture+map&pd_rd_i=B00IHGVQ9I&pd_rd_r=259b66fe-2487-4765-b5b8-97eaafe00752&pd_rd_w=3nIKB&pd_rd_wg=oBEz8&pf_rd_p=93dc5330-3850-4554-84ea-5a8297a3e1d7&pf_rd_r=1MYKWTBGQX5D099M3DEQ&qid=1759440519&sbo=QS21L9be7oZFAGyl4IXR%2Bw%3D%3D&sprefix=the+culture%2Caps%2C267&sr=1-1-76dd0896-e18a-4d36-b921-52fc00e57159
PS – please read it right after you finish reading my three books!
Suspending Disbelief:
Doing Discovery
https://www.amazon.com/Doing-Discovery-Important-Enablement-Processes/dp/B0B8RJK4C2/
Great Demo! Third Edition:
