Here's a very interesting recorded demo to check out:
http://www.disruptormonkey.com/foundry/
Comments?
Here’s what I liked:
- REALLY liked the “before” situation – very compellingly presented.
- The groovy music, rather than a “professional” voice-over with background thrumming…
- The recording/playback technology looks like a nice tool.
Here’s what I thought they could do better:
- What the heck is the deliverable??? What business process is this improving (web searching and information collection, I assume)?
- Make it easy to take action. The company name and URL or phone should have been displayed long and last, with opportunity to click.
Hi Peter,
ReplyDeleteThanks for the kind words and valid criticism. I thought it might help to provide some additional background.
The video was originally created for a VC we were pitching. It was designed solely as "bait" to get them to respond to an email. An interesting "tip of the iceberg" kind of a thing, rather than a fully fleshed out sales proposition...
It was also presented within a private context where the contact information was obvious. Other than the URL you posted, it was generally presented that way, rather than just blind.
But you're quite right that I should have added contact info to the end of the video at that URL.
For those that want to know how it was done, it was mostly digital stills & static screen grabs, live capture with Camtasia, and some tweaking in iMovie & Photoshop.
Last but not least, the VC that we targeted did respond and we got our meeting...