According to statistics I heard cited in a recent webinar, executives today face the following daily “pile”:
- 59 hours of work to be done (that day, conceptually) is sitting on their desks
- Their day is largely booked with meetings
- They receive ~150 email messages
- They receive ~29 voicemail messages
Now tell me again why they should listen to your 20 minute corporate overview presentation or wait through 40 minutes of demo to hear the punch line?
This post is a great example of dramatizing a fact, and increasing its impact. You could have just told me to get right to the point when speaking to an executive, and I would have stored it in my head with all the other great tips. But helping me understand, and visualize why I need to get to the point gives me more of an ability to act on it in the best ways that I can.
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