Here’s an interesting challenge
and an elegant solution to it: In my
previous company I was VP and then President of a business unit and had sales
people calling on me as the customer. I
noted that nearly all of these sales people stated conversations or
presentations with phrases like, “I know you are very busy…” or “Thank you very
much for your time…” While these phrases
are courteous, they sounded very pleading and anxious, and seemed to result in
these sales people (unconsciously) placing themselves as subservient to their
customer. Not a particularly robust
starting point!
One of my colleagues offered a
terrific alternative that we began to use, with excellent success. She suggested, “I’m glad we were able to
invest this time together today…”, resulting in our sales team positioning
themselves as equals to their C-level and VP customers, Much stronger!
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