Automated Demos Best Practices: Specific Guidance!

“If you automate garbage demos, you’re just sending out lots of garbage!“ 

 

It is not simply about presenting a clickstream or a choose-your-own-adventure pathway. 

 

Don’t just record or generate your automated demos by following the clickstream of your “standard demo.” Automated demos are different than human-delivered demos: There is no opportunity for a conversation.

 

Before beginning, consider your objectives. Are they for demand generation? Provided in response to a prospect’s request to “see a demo?” Offered as proof points? Your objectives impact the context of your automated demos greatly!

 

Successful automated demos need to satisfy a broad number of parameters (just as human-delivered demos need to, as well!):

 

-       Setting Context 

-       Problem Identification

-       Solution Presentation

-       Advantage and Value Communication

-       Length

-       Call to Action

-       Simplicity

-       Clarity

-       Engagement

 

You’ll specific guidance on these topics here: https://greatdemo.com/automated-demos-best-practices/ 

 

Enjoy!