Tuesday, September 2, 2025

Demonstration or Demolition?

 

There are only a few letters difference between a demonstration and demolition!

 

Traditional approaches demolish demos by:

 

-       Saving the best for last

-       Showing how everything works

-       Making it a monologue

-       Focusing on the product

-       Ignoring meaningful personalization

 

Great Demo! practices drive conversions, wins, renewals, and expansion by:

 

-       Doing the Last Thing First

-       Showing only what your prospect wants and needs to see

-       Making it a two-way conversation

-       Focusing on your prospect

-       Precisely personalizing through intelligent discovery

 

For intriguing, stimulating, and pragmatic ideas, explore the blog and articles on the Resources pages at https://GreatDemo.com. 

 

For a deeper dive, read or listen to the Doing Discovery and Great Demo! books. 

 

And for a complete hands-on experience to improve your demo and discovery skills, enroll in a Great Demo! or Doing Discovery public or company-specific Workshop!

 

Great Demo! Third Edition:

https://www.amazon.com/dp/B0C9SNKC2Y/

 

Doing Discovery

https://www.amazon.com/Doing-Discovery-Important-Enablement-Processes/dp/B0B8RJK4C2/

 

Suspending Disbelief:

https://tinyurl.com/yc7rsrmy 

 

Great Demo! Workshops

https://greatdemo.com/training/workshops/great-demo/ 

 

Doing Discovery Workshops

https://greatdemo.com/training/workshops/doing-discovery/ 

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