Lessons Learned Writing Books about Sales and Presales

If you are thinking of drafting a book, or in the process of writing a book, this episode is for you!

 

In this podcast, host Evgeniy Kharam interviews Peter E. Cohan – the author of Great Demo! and Doing Discovery – to explore what it takes to draft, publish, and revise successful business books.

 

In this twenty-seven-minute discussion, we explored:

 

00:01   Intros

00:02   Why write Great Demo! – what was the inspiration?

00:04   Developing, testing, tuning, and hardening the new approach

00:05   Who should consume the book? “Anyone who moves a mouse…”

00:06   Traditional vs modern routes to publishing

00:08   Strategies for drafting content – gush vs structured approach

00:10   Book release strategies and marketing

00:11   How books can drive training

00:12   Why write a second edition – how books can age 

00:14   Personal “voice;” proofing, and copyediting; production strategies; improving your voice

00:16   Time (mis)management and breathers while drafting

00:17   How do you deal with rejection? (Poorly!)

00:18   Embracing feedback

00:19   How long should your book be, and in what formats?

00:20   Fundamentals vs advanced topics

00:22   Will the Third Edition be the final one?

00:23   Evergreening your book: strategies for updating and providing supplementary material

00:25   How do you know when you are done?

 

You can find the podcast here: https://www.security-architecture.org/episode/cie082-peter-cohan

 

And if you are working on a book now or contemplating it, feel free to contact me at PCohan@GreatDemo.com! 

 

Enjoy!