A clever version of a traditional approach resulted in an unanticipated outcome.
“Judge a man by his questions rather than his answers.”
– Voltaire
We were the prospect and the audience for a typical demo some years ago. When the vendor finished, they put a huge, gold, rotating question mark gif on the screen and asked, “Any questions?”
Initially, there was quiet, followed by a few “Whoa…!” comments from us. We were completely absorbed watching that golden question mark slowly go around and around and around and around!
Sadly, I have absolutely no other memory of that demo. I can’t recall the vendor or the product at all, just that great golden gif!
Moral: Don’t squander the second most valuable part of your demo: the Summary! (Attention-Retention Curve)
You’ll find 35 more stories like this (and perhaps even better ones!) in the new Suspending Disbelief book here! https://tinyurl.com/yc7rsrmy
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