Monday, November 23, 2020

Great Demo! “Book Club” Mini-Workshops


“You cannot have a conversation with a book…!”  

Here is an opportunity to work directly with the author or Great Demo! Partners and put key Great Demo! ideas into practice.  This two-part session has been very successful with Great Demo! “Book Clubs” in other software organizations.  


Part 1 includes a mini-clinic where we generate Situation Slides for one or more of your upcoming demos (or high-probability scenarios) and identify corresponding Illustrations – followed by specific guidance and practice on how to present these elements to customers, over the web.  


In Part 2 participants have the opportunity to get answers to their questions about the methodology – here are some typical examples:

  • How (and when) should we communicate our “competitive differentiators”?
  • How do we apply the methodology in situations where we have multiple players and/or multiple solutions?
  • How do we uncover the Delta (the value) and best communicate it?  What if we can’t get Delta numbers from the customer?
  • What do you really mean by “Do It Again?” – should we be repeating demo segments over and over?
  • How do we integrate effective stories into our demos?  And what is an effective story?
  • How to we best work with our sales counterparts – and what should their roles be in a demo?
  • How do we effectively “park” questions – and which ones should be parked – particularly when operating over the web?

Contact us if you would like to explore…!

Friday, November 13, 2020

Webinar Recording: How to Deliver an Exceptional Remote Demo - A Mini-Clinic


Great Demo!’s Peter Cohan gave a mini-clinic for AnnexQ’s Jeremy Mendoza, walking Jeremy through creating a Situation Slide for his offering and developing a companion Illustration – this is a terrific introduction to several key Great Demo! principles for the unexposed and an excellent refresher for current Great Demo! practitioners.

 

You can find the recording here – enjoy!


Monday, November 2, 2020

Upcoming Webinar: How to Deliver an Exceptional Remote Demo

Great Demo!’s Peter Cohan will be joining AnnexQ’s Jeremy Mendoza for a “fireside chat” – this should be a good introduction to key Great Demo! principles for the unexposed.  Here’s the description from Jeremy:

“Every step of the SaaS sales process is important, but at the end of the day, deals are won by delivering an exceptional solution demo. How do you structure and facilitate your demo to get the results that you need?

Please join me as I have a fireside chat with Peter Cohan, author of Great Demo!:  How to Create and Execute Stunning Software Demonstrations

During this free virtual event, we will discuss what you need to adjust in your preparation, how to build a connection with your prospect, which features to emphasize, and how to properly follow up in order to lead to the close.”


The webinar will take place at 12:00 PM Pacific Time on November 11, 2020.


Here’s the link to register for the event.  Looking forward to a good conversation!