EMEA September 6-8 (Virtual)
North America September 7-9 (Virtual)
Our next EMEA Great Demo! Virtual Public Workshop is scheduled to take place September 6-8 for folks in Europe and UK time-zones. Click here for pricing and registration – or contact Natasja Bax for more information.
Our next North America Great Demo! Virtual Public Workshop will take place September 7-9. You can find registration and related information here. Contact Art Fromm for additional details.
If you had only 4 minutes with a prospect and had to choose only 3 screens to show from your software for a particular job title, what would they be?
Your answers – the screens, reports, or dashboards you select – are the basis for successful Vision Generation Demos.
Along similar lines, if you want your prospect to remember just 3 key ideas or benefits that these 3 screens represent or enable, what would they be?
Finally, if you want to articulate the tangible value that these 3 deliverables could provide for your prospect, what would it include?
Why only 3 screens/deliverables? Because your prospect will likely only remember 3 ideas, whether your demo runs 4 minutes, 40 minutes, or 4 hours! They will also take away impressions, however, which can range from “targeted, focused, and clear” to “complex, confusing, and way more than we need…” Crisply presenting just 3 ideas provides prospects with a concentrated, more precise recollection. Make it count!
For Vision Generation, less is more.
In which we explore stories of the horrors of “Lead Churn” (and some solutions).
From the Legumes:
“Peter Cohan and Rob Dean live on Two PreSales in a Pod - Podcast!!!
We're back with another of your favourite topics: How buyers are treated at the start of their journey with you (which is NOT, the start of their journey).
Peter Cohan and Rob Dean join hosts Adam Freeman, Mark Green and Tom Edwards to discuss this hot topic. Now presales have the tools to scale further up the funnel - what's wrong with providing what these buyers need at that point rather than scaring them away with BANT?
Massive value. Thanks both for joining myself [Mark Green], Adam Freeman and Thomas Edwards”
You can find this 33-minute recording here and remember to always finish your vegetables… Enjoy!
Here’s an email I received recently (slightly redacted to protect identities) – what do you think about this approach to offering a demo?
Hi Peter,
As a company, YY believes transparency is the best way forward in reducing the number of ZZ incidents in the future and minimizing their impact when they do happen. That’s why YY is committed to building a network where the XX of every company is available on-demand to reduce the time and complexity of completing ZZ.
Do you have 15 minutes to talk about how YY can help your company be more transparent? My previous offer still stands. If you complete a demo, I’ll send you a pair of AirPod 3s.*
Schedule Demo [Button with link to landing page]
Best,
AA Account Manager
*Offer valid for any decision-maker/influencer in relation to your company's ZZ management strategy. Company size should exceed 100 employees. Valid in countries where order and delivery can be fulfilled via apple.com. Exclusions apply. Limit 1 per company. Personalized demos take place after the initial discovery call.
Sharpen your saw for the Fall! Great Demo! Public Workshops are perfect for individuals or small teams:
EMEA September 6-8 (Virtual)
North America September 7-9 (Virtual)
Our next EMEA Great Demo! Virtual Public Workshop is scheduled to take place September 6-8 for folks in Europe and the UK time-zones. You can find registration information here.
Our next North America Great Demo! Virtual Public Workshop will take place September 7-9. You can find registration information here.
