We Are All In…Support

Most of us have heard the phrase, “We are all in Sales”, but I recently heard an interesting twist on this:  “We are all in Support”.  This is a terrific flip from the traditional positioning that everyone in the organization is part of the sales team and selling process. 

The idea that everyone in the company is ready, able (willing), and proactively working to help customers implement, use and get the desired value from the offerings is huge…!  It can be a key competitive differentiator, particularly when the customer perceives that the functional capabilities of your offering  vs. a competitor’s are essentially equal.