How Does the Anchoring Effect Impact Demos?

You are all aware of the Anchoring Effect, of course… But does the Anchoring Effect also apply to images and other entities in addition to numbers? 

Yes, it does!

When prospects compare software from multiple vendors, the first vendor to present enjoys the advantages of the Anchoring Effect in numerous ways, particularly including setting the anchor for how key screens “should” look. So, be first whenever possible!

Additionally, contemplate which screens you show within your demos, since the first few screens set anchors for those that follow. This is another reason to “Do the Last Thing First!” and apply the Inverted Pyramid approach, both of which are key Great Demo! principles.