Thursday, August 20, 2026

Get Ahead of Your Competition?

 

A head start can make all the difference!

 

Many vendors schedule SKOs for January, February, or March and include skills training sessions as part of their programs. That’s great!

 

What’s better? Getting a head start!

 

Why wait to equip yourself or your team to beat your competition? You’ve got four more months in calendar 2026 to make an impact on performance and achieving your objectives!

 

Use these months to get ahead of your competition:

 

Good: Grab and consume copies of Great Demo!, Doing Discovery, and Suspending Disbelief for yourself and your team.

 

Very Good: Hold book clubs to discuss and implement the practices. I’d be happy to join a session or two to answer questions and provide examples.

 

Better: Schedule a webinar to introduce the ideas into your organization or to reinforce and improve current skills.

 

Best: Schedule a Great Demo! or Doing Discovery Workshop to establish practices that productively differentiate, increase closed business, and reduce No Decision outcomes.

 

Give yourself a head start!

 

 

And I can provide signed copies of all three books, or you can buy directly from Amazon:

 

Suspending Disbelief: A Collection of Sales, Presales, and Marketing Stories (and Lessons Learned)

https://tinyurl.com/yc7rsrmy 

 

Doing Discovery:

https://www.amazon.com/Doing-Discovery-Important-Enablement-Processes/dp/B0B8RJK4C2/

 

Great Demo! Third Edition:

https://www.amazon.com/dp/B0C9SNKC2Y/

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