Which of the following vendor statements has more impact?
“If you buy our software, you’ll save time and money…!”
Or
“If you implement our software, it looks like you will reduce your project completion time by 20%, you can redeploy 4 FTE to other more valuable tasks, and you will save over $750,000 annually, based on the numbers you provided.”
The difference between these two approaches is striking and has a huge impact on your prospects’ perceptions of value!
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