In Great Demo!, I describe executing the Do It pathway as using the fewest number of steps (see page 157 in the recently released Third Edition for details and guidance). In fact, we should execute ALL demo pathways applying the same principle!
I cannot think of a single instance where your customer would want to take any more steps than necessary to complete a task using your software. Accordingly, I cannot think of a single instance where you should use anything other than the fewest number of steps in a demo!
Challenge me…
No comments:
Post a Comment