Start Your Demo in Email?

Oh, yes!

 

What do most people do when they arrive at their desks on Monday morning? They check email. (Yes, and some browse their favorites/bookmarked websites first, and then they check their email!)  

 

So, consider starting your demos in email, if possible. 

 

For example, start by saying, “It’s Monday morning and you’ve just arrived in your office…” You then show an unopened message, open it to reveal a link, then click the link to launch a browser that takes the user to the dashboard, report, or appropriate portion of a workflow. The user then consumes the deliverable or enters a process in accord with what your software enables.

 

That’s the way most people start their day: Why not map to it?  

 

For Great Demo! practitioners, the above pathway of starting in email and proceeding to the dashboard, report, or workflow element is a truly terrific “Do It” pathway, leading crisply back to a compelling “Illustration.” Delightful!

 

There are dozens more tips and ideas in Great Demo!