“Truth Is the Arrow, Mercy Is the Bow: A DIY Manual for the Construction of Stories” by Steve Almond is an intriguing and occasionally eye-opening read. While he focuses primarily on fiction, the principles he discusses apply to business storytelling as well.
These include character development, plot, chronology, rising action, the importance of your first sentence or two, and a lot more. He speaks from experience, having struggled through five failed attempts before finally achieving success: He’s written ten successful volumes to-date.
He is also a consummate reader, exploring many others’ works and including examples of key sections from these books.
If you are working to improve your own business storytelling skills, check this out!
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