Data – Information – Knowledge – Wisdom: Where Are You on This Spectrum for Demos?

 

Here’s an example of the DIKW progression – contemplate crossing a small lake in the winter:

 

• Data: The temperature is below freezing.
• Information: There is a layer of ice across the surface of the lake.
• Knowledge: The ice might be too thin to walk across.
• Wisdom: Let’s measure the thickness in several spots to make sure the ice will support our weight.
• Additional Wisdom: And let’s carry self-rescue equipment in case there is a thin spot where we might break through.
• Deep Wisdom: My wife says to me, “You go across first and then report back!”

And here’s an example regarding software demos:

• Data: Follows the standard script (Great Demo! Level 1).
• Information: Customizes based on discovery (Great Demo! Levels 2-3).
• Knowledge: Communicates tangible value, does both Vision Generation and Technical Proof Demos, manages questions, applies Biased Questions, Reengineers Vision, and applies effective storytelling (Great Demo! Levels 4-8).
• Wisdom: Integrates, aligns, and leverages these skills into a cohesive demo methodology (Great Demo! Levels 9-10). 

Where are you on this spectrum?

 

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