How you present software can be as important as what you present.
“We eat first with our eyes.”
– Apicius
On a business trip, my colleague and I went out to lunch, grabbed a table and ordered our food.
A few minutes later plates were plopped down in front of us. We poked at the food, examining what we’d been served, then started eating. The fare was fine, but nothing remarkable.
Later that week, we were at a table in an elegant restaurant, celebrating a sale with our customer. We’d ordered dinner and were enjoying drinks when the first dish arrived.
The waiter placed it in front of my colleague and then carefully rotated the plate to a position that made it look most appealing. The waiter then explained, “What you are looking at here is your salmon filet, topped with the chef’s special butter-cream-herb sauce.”
We examined the plate more carefully as the waiter continued, “The salmon was brought in just this morning, right off the boat. The butter was churned this morning as well, from cream provided by our farm next door. And the herbs were snipped just minutes ago from the garden right outside your window – you can see it just there! The sautéed vegetables were harvested moments ago, as well – they are exquisitely fresh and flavorful. Enjoy!”
As we ate, we recalled the waiter’s words, tasting and savoring each bite. “Wow!” exclaimed my colleague, “That’s really delicious…!”
Compare these two approaches. Which was more effective?
Moral: Bring your software screens to life in a similar manner!
You’ll find many more tips and validated practices in Great Demo!
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