Demos for Executives

A Never Stop Learning! Article

 

“Get to the point…!”

 – Nearly Every Executive Exasperated by Traditional Salespeople

 

What’s in This Article for You?

 

-       A Real-life Story of Transformation

-       Who Is an Executive?

-       Demos for Executives

-       Two More Tips

 

You’ve completed discovery with your prospect’s executive and team, and now it’s time for the demo. What do they want to see?

 

A Real-life Story

 

“Walk a mile in your prospects’ shoes…!”

 

Earlier in my career when I was growing a sizeable business, we needed to implement a CRM system, and vendors were invited to present their offerings. Of the five vendors solicited, only two held any discovery conversations, and all five requested two-hour slots for demos with my evaluation team of eight people. Our experience was not a positive one, but it was transformational!

You’ll find the full article here. Enjoy!