Monday, August 14, 2017

Are You Really Good at Demos?

Curiosity question and informal poll:  Do you feel you are really good at demos?


  • Do you feel you are really good at demos, but can still learn a new tip or trick to apply?
  • Do you feel you are really good at demos, and can now mentor others on best practices, tips and techniques?
  • Do you do basically the same demo for all audiences, albeit with a bias towards certain things depending on specific audience members?
  • Are you smooth, polished and consistent?
  • Are you the preferred “go-to” person for demos?
  • Have you successfully anticipated and addressed 90% of the questions you might get in the demo?
  • Did you feel you were really good at demos, then took a Great Demo! Workshop, and now have a new perspective?
  • Other?

You are welcome to post your responses here or, if you’d prefer more privacy, send me your thoughts at (I’ll keep your responses confidential).

In any case, if we get enough responses, I’ll publish the (sanitized, anonymous) results…!

Tuesday, August 8, 2017

Happy Ears – Proof It’s a Real Thing

If you’ve ever left a meeting with a customer and felt that things went really, really well – you may want to be concerned!  Check out this recent study by the fine folks at 

Wednesday, August 2, 2017

Recent Webinar Recording Available: How to Take Your Software Demos to the Next Level

How indeed?

Join Richard Smith, Brian Geery and myself as we explored life, liberty and the pursuit of demo excellence during this conversational webinar that took place August 1.

You can watch and listen to the webinar recording here (you can likely skip the first 3 minutes of set up…):

Wednesday, July 19, 2017

Over 25,000 Copies of Great Demo! – And What’s Next?

We are amazed (and quietly proud) to report that over 25,000 copies of Great Demo! have been purchased, including well over 1000 Audiobooks.  These numbers do NOT include used copies that are re-sold, copies that are shared, or (ah-hem) copies of PDF's that get forwarded. 

If you do the math (and I did, can’t help it…)  that translates to about 7 new copies every working day, which suggests three ideas:

First, if you haven’t read Great Demo! and/or taken a Great Demo! class you are (likely) at risk…

Second, (and more intriguing) the question is now becoming:  how well do you (and does your team) implement and practice the methodology?  Great Demo! enables differentiation; the degree to which one applies the methodology determines the amount of differentiation!

Third, a number of people have asked if I plan to release a 3rd edition – I do not. Why?  I realized that the moment a third edition is ready to publish it is already out of date.  A more evergreen approach was needed. 

The Great Demo! LinkedIn Group (and this blog, to a lesser degree) was designed to be a Great Demo! practitioners’ community, with posts providing new ideas for discussion, surfacing of new best practices, tips and new technologies to explore, enabling ongoing improvement and evolution of the methodology. 

And as new practices solidify, I publish articles that present the ideas for your consumption at, as another evergreen resource.  (If you simply compiled the articles on the site, you'd have a "3rd Edition"...!)

Great Demo! practitioners report that their demos get better and better – with results that increasingly (and delightfully) surpass those of more traditional approaches.

So what’s next?  Who knows – the best is, perhaps, yet to come!