Tuesday, June 25, 2019

Don't Say "Demo"

Don’t say “demo” in a demo meeting. 

Hmmm – sounds strange…!  However, every time we use the word “demo” in a demo meeting, we are telling our customers that what we are showing them is not real – it’s a “demo”.  This causes customers to assume that they may need a deeper level of proof, such as a POC.

The word “demo” tells customers that what they are about to see is not a real environment; it’s fake.  It has been specifically set-up to show the software in the best possible light – and it won’t reflect how things work in a real customer environment.

“OK, now we’ll show you a demo…” – Sounds innocuous, but wouldn’t it be more compelling if we simply said, “OK, now let’s take a look at the software…”

In Great Demo!, we suggest saying something like, “Would you like to see it in action…?”  Again, no mention of “demo” – the customer assumes they are seeing the real thing, not a fake environment.

In traditional demos, ask yourself,

  1. How many times do you use the word, “demo”?  (And each time what the customer hears is, “fake”)
  2. How many times does the word “demo” appear on the screen in your software in our demo environment?  (And each time the customer sees it they think, “This is fake…”)

Friday, June 14, 2019

Great Demo Public Workshops

There has been a lot of interest in Great Demo! Public Workshops.  Accordingly, here is the current schedule:

-        July 18-19 in Austin – Click here for registration, location and additional information. 

-        July 23-24 in Buffalo – Click here more information.  This Workshop is nearly full…! 

-        Other U.S. Northeast Public Workshop Possibilities:  Contact Art Fromm at AFromm@GreatDemo.com if you are interested in other dates in the U.S. Northeast.

-        September 4-5 in Amsterdam – click here for more information.  This Workshop is also nearly full…! 

-        Other EMEA Public Workshop Possibilities – we are now targeting February 12-13, 2020 in Amsterdam – please let us know if you have a desire for this or other dates and locations in 2019 or 2020.

-        October 2-3 in the San Francisco Bay Area – click here for more information.

Public Workshops are excellent opportunities for individuals, small groups or for teams that have new hires. They are 1.75-Day Workshops, with the first day focusing largely on core Great Demo! material and the second ¾ day addressing more advanced topics and techniques. 

We are also contemplating offering Public (open enrollment) Masters Classes for Great Demo! graduates who wish to advance to an even higher level of practice.  Let us know if you are interested…!

Monday, June 10, 2019

New Offering – Great Demo! Implementation-Enablement 1-Day Master Class

This class helps you dramatically accelerate the adoption and implementation of Great Demo! in your organization.  Participants generate the full set of foundation materials while reinforcing key elements of the methodology, enabling your team to put Great Demo! into a rich level of practice right away!

Contact us for more information.