Published every two weeks: tips, updates on Great Demo! webinars, podcasts and other events, access to recordings, info on new cool tools, Public Workshops, links to our most recent articles and more. What an easy way to stay up to date with everything Great Demo!
Tips, thoughts, tools, techniques and practices to increase success rates with software demonstrations
Monday, October 17, 2022
Friday, October 14, 2022
How Are Sales Demos Different from Training?
Only with respect to the exchange of money…!
In both cases, you are asking people to change. Accordingly, you can apply many of the key Great Demo! concepts to both sales demos and training.
5 Key Ideas:
- Describe WIIFT – What’s In It For Them
- Show WIIFT
- Make it look easy
- Map to importance
- Stay focused
5 Key Habits
- Start with the WIIFT (Situation Slides)
- Show the payoff (Illustrations: “Do the Last Thing First”)
- Use the fewest number of clicks (“Do It”)
- Apply Inverted Pyramid (“Peel Back the Layers”)
- Park questions as appropriate (Manage questions and time)
Wednesday, October 12, 2022
Upcoming Great Demo! Public Workshops
Sharpen your saw for the Fall, Winter, and beyond! Public Workshops are perfect for individuals or small teams:
Our next EMEA Great Demo! Public Workshop is scheduled for November 8-9. This will be a face-to-face event, taking place in Amsterdam. You can find registration information here. Please contact Natasja Bax for additional details.
Our next North America Great Demo! Virtual Public Workshop is scheduled for November 21-23. This will be a virtual event, facilitated over the web. You can find registration information here. Please contact Paul Pearce for additional details.
An EMEA "Level 2" (advanced) Great Demo! Virtual Public Workshop will take place December 4-6. This is planned to be a virtual event, facilitated over the web. Please contact Natasja Bax for more information.
Wednesday, October 5, 2022
Doing Discovery Book Now Fully Available - Paperback, Audiobook, and Kindle
f“This book is the book I never knew I needed to read!”
- Adam Freeman, The Access Group
I am delighted to announce the full launch of my new book Doing Discovery, providing a methodology for a structured approach to doing discovery for B-to-B software. Doing Discovery is available in paperback, Audiobook, and Kindle versions.
For those interested in purchasing multiple copies for SKOs, QBRs or other events, please contact me for more information.
The book represents a significant departure from traditional methods and offers an opportunity to establish sustainable competitive advantages for those who implement the methodology.
Looking forward to hearing your experiences applying the ideas in practice!



