Connecting with your audience is a key part of storytelling and, interestingly, the mode of delivery can have a large impact on the audience’s reaction.
For example, a story about the trials and tribulations of a 3rd party can generate some empathy:
“He was so surprised when he didn’t get the order…!”
A stronger mode of delivery is to present in first person:
“I was so surprised when I didn’t get the order…!”
Potentially even more compelling is to present the story in the mode of “imagine this happening to you”:
“Imagine how surprised you would be when you didn’t get the order…!”