Thursday, April 7, 2011

Taking Advantage of the “Dip” – To Hide the Ugly Stuff…!

Several Great Demo! Workshop participants report applying the principle of the “Attention-Retention” curves (aka the “Primacy-Recency” effect and/or the “Serial Positioning Effect”) to hide portions of their software that aren’t as strong or don’t demo well.  They realize that the ability for audiences to remember the middle portions of a segment is severely diminished in comparison to the first and last few items.  Interesting!

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