Friday, April 22, 2011

Storytelling and Demos: Imagine…

Connecting with your audience is a key part of storytelling and, interestingly, the mode of delivery can have a large impact on the audience’s reaction.

For example, a story about the trials and tribulations of a 3rd party can generate some empathy: 
    “He was so surprised when he didn’t get the order…!”

A stronger mode of delivery is to present in first person: 
    “I was so surprised when I didn’t get the order…!”

Potentially even more compelling is to present the story in the mode of “imagine this happening to you”: 
    “Imagine how surprised you would be when you didn’t get the order…!”

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