Ken Molay, a web presentation expert, offers a wonderful variant of the “Tell them what you are going to tell them, tell them, then tell them what you told them…” mantra, for Remote Demos.
Specifically, for Remote Demos, when you present a key capability in your demo, follow these three steps:
- First, tell the audience what is going to happen and draw their attention to where the mouse is right now…
- Then, tell the audience what change they should look for…
- Finally, tell the audience what change just occurred.
Here’s an example:
“So, next I’m going to finalize the change to the form on the screen. What you’ll see is the new column appearing next to “revenues” – and right now my mouse is sitting over the “Submit” button.
As I click on “Submit” you should see the screen refresh and the new column appear on the right.
There…! And now I’m highlighting the first few rows of the new column with my mouse…”
This is a wonderful piece of advice and works very well. More on Ken and his thoughts can be found at http://www.wsuccess.com/.