Wednesday, October 1, 2008

Debilitating Demo Diseases - Vacuuosititis

Vacuuosititis – Cluelessness in Marketing Roll-out Demos (aka Feature Rash)

Symptoms: A rash of features and non-specific, buzzword-compliant benefit statements. Atrophied, disconnected, narcoleptic audience reaction. Snoring.

Examples: “Now I’ll show you our new biframulator tool, designed to save time and money.

“Next I’ll present all of the new capabilities we’ve put into the new release – shouldn’t take more than two hours…”

Cure: Apply Get-A-Clue™ topically. Gather Informal Success Stories from existing customers, pre-release and beta sites, and apply liberally to the affected presentation. Replace feature-orientation with Critical Business Issue/Solution scenarios. Repeat as necessary until feature rash disappears.

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