I recently saw a crisp explanation of Geoffrey Moore’s “Crossing the Chasm” key groups, with each group’s perspective summarized in a few words:
Techies – Try it!
Visionaries – Get ahead of the herd…
[The Chasm follows this group…]
Pragmatists – Stick with the herd…
Conservatives – Hold on…!
Skeptics – No way!
Nicely stated – the book itself is still highly relevant and makes an excellent read, although the company examples are dated. It is available on Amazon.com at http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/0060517123/ref=sr_1_1?ie=UTF8&s=books&qid=1233248095&sr=1-1.