Thursday, January 29, 2009

Crossing the Chasm Neatly Summarized

I recently saw a crisp explanation of Geoffrey Moore’s “Crossing the Chasm” key groups, with each group’s perspective summarized in a few words:

Techies – Try it!

Visionaries – Get ahead of the herd…

[The Chasm follows this group…]

Pragmatists – Stick with the herd…

Conservatives – Hold on…!

Skeptics – No way!

Nicely stated – the book itself is still highly relevant and makes an excellent read, although the company examples are dated. It is available on at

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