In a recent Great Demo! Workshop, a participant did a terrific and rather novel job of developing the customer’s Situation Slide dynamically on a flip chart.
Typically, we present the standard bullets to our customer via a PowerPoint Slide:
- Job Title/Industry
- Critical Business Issue
- Specific Capabilities
Instead, he verbally articulated these bullets while drawing a rather compelling graph of the current situation vs. the desired outcome. The audience was fully engaged and even contributed additional pieces to the graph. Wonderfully executed!