I note that Great Demo! Workshop participants often write Critical Business Issue (CBI) statements for their Situation Slides that are too low level or too detailed – and that we need to remind them to think in terms of a job title’s quarterly, annual or project-based objectives. What is initially written as the CBI turns out to be the Reason/Problem.
A simple solution is to go online to find example job descriptions for target job titles – this is a terrific way to ensure that CBI’s are at the right level.
I just did this earlier this morning, when I felt a bit uncomfortable about the CBI I had written for a Payroll Manager. It only took a few minutes and now I’m confident I have the right verbiage for a good Vision Generation demo Situation Slide.