Frequently, I hear Great Demo! Workshop participants comment that their software is often perceived as too complex, as overkill for many prospects – and that they need to “dumb-it-down” in their demos. I’d like to suggest that an alternative, potentially more apt phrasing could be to “Smarten-it-down”…!
1 comment:
Absolutely agree - it is far more difficult to explain something clearly than simply than to launch into a long-winded, complex description!
Post a Comment