Monday, October 25, 2010

What’s the Opposite of “Dumb-it-Down”?

Frequently, I hear Great Demo! Workshop participants comment that their software is often perceived as too complex, as overkill for many prospects – and that they need to “dumb-it-down” in their demos.  I’d like to suggest that an alternative, potentially more apt phrasing could be to “Smarten-it-down”…! 

1 comment:

Jessica Pyne said...

Absolutely agree - it is far more difficult to explain something clearly than simply than to launch into a long-winded, complex description!