Friday, November 19, 2010

Making the Complex Seem Simple

In many demos, vendor software offerings are perceived by prospects as being “too complex; too complicated”. One of our objectives is to avoid this perception: Instead of making the simple look dangerously complex, we want to make the complex look wonderfully simple (while having great potential depth).

This is a key idea in Great Demo! methodology – and the “Do It” pathway is one example of how to achieve this. Another is to avoid words like “if” and “or” when presenting demos. What else can be done to help improve the perception of being wonderfully simple, yet with depth when needed?

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