The world today respects problem solvers – without
question. Intriguingly, however, many
senior managers are now assigning even higher value to problem finders or problem
identifiers. In the current regime
of big-data-what-question-would-you-like-to-ask, people who can identify
insightful questions to ask may be providing higher value than those who find
the ways to answer those questions. It
is argued – and I’d strongly agree – that identifying insightful new problems
to address is often a harder task than
solving problems already identified.
Interestingly, the Challenger sales model may have elements
of this: those sales/marketing/presales
people who can pose intriguing and expected questions may be the people who can
drive the most important changes. Problem
Finders are often unsatisfied with the status
quo – they are unwilling to accept that things couldn’t be better.
Problem Finders are often operating at higher levels of
thinking than Problem Solvers – they are concerned with Critical Business
Issues. Many Problems Solvers find they
are dragged into the day-to-day morass of the mundane…
The best case?
Problem Finders who are also
Problem Solvers – this is the essence of Silicon Valley and entrepreneurship…!
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