Just heard this nice revision of the old expression regarding
“Buying it back”. It used to be (in the
U.S.), “We just need a Chevy, not a Cadillac…!” – now, you can hear the same
idea communicated in a more up-to-date manner:
“We just need a Prius, not a Tesla…!”
Fabulous…
FYI – for those unfamiliar with the term, “Buying it back”: this is where you have presented capabilities
in a demo that the customer doesn’t perceive they need – and they say, “Either
take those capabilities out, or give us a discount…” That’s “Buying it back”!
Other contributions of the same idea are welcome (what do
people say in the UK, on the Continent, in Australia, Japan, etc.?).
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