Tuesday, May 31, 2016

We Just Need a Prius, Not a Tesla...!

Just heard this nice revision of the old expression regarding “Buying it back”.  It used to be (in the U.S.), “We just need a Chevy, not a Cadillac…!” – now, you can hear the same idea communicated in a more up-to-date manner:  “We just need a Prius, not a Tesla…!”  Fabulous…

FYI – for those unfamiliar with the term, “Buying it back”:  this is where you have presented capabilities in a demo that the customer doesn’t perceive they need – and they say, “Either take those capabilities out, or give us a discount…”  That’s “Buying it back”!

Other contributions of the same idea are welcome (what do people say in the UK, on the Continent, in Australia, Japan, etc.?).

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