The
clever folks at Gong.io, who provide tools to record and apply analytics to
sales conversations, uncovered the following really interesting (but not surprising)
conclusion:
“The average B2B
sales rep spends between 65–75% of a call talking, leaving only 25–35% of the
call for listening. 43/57 seems to be the golden ratio. In fact,
increasing the prospect’s talk
time from 22% to 33% significantly boosts opportunity win-rates.”
You can read the full article
here:
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