I was watching a demo
recently and the presenter executed a search.
When the results came back, he said,
“…And
look, we just found 375 records with that search – isn’t that terrific?”
Actually, no, it’s not.
Very few of us really want to review
and sort through all 375 hits!
When we are delivering demos,
we need to be cognizant of what constitutes comfortable hit list lengths. This may require some pre-planning and/or the
use of filtering to generate “final” results lists that are more in line with
the way customers typically work.
As a self-test, how far down
a Google search results list do you explore?
A few records? The first page of
results? Perhaps one or two pages? The number of hits you typically review can
give you a reference point for what length lists your customers would like to see…!
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