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In Great Demo! Workshops we
introduce the idea of “Fewest Number of Clicks” to complete any particular
workflow or pathway. This helps to
reduce complexity and increase apparent ease-of-use. We might add “Fewest Words” as well to this
guidance…!
I was watching a recent demo
and making notes as the presenter started to execute a task in his
software. Interestingly, he DID follow
the “Fewest Number of Clicks” recommendation, but his verbal description of all
of the additional options on each screen was, well, breathtaking
(breathtakingly bad, that is…!).
While he never actually clicked on anything extra, he managed to
verbally describe nearly ALL of the available options on each screen – making the
demo appear to be confusing, the software overly complicated, and introducing waaaay
more capabilities than the customer needed.
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He turned a 3-minute workflow into one that consumed more than
twice that time…
The moral? Use the Fewest Number of Clicks – and Words…!
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