Friday, August 9, 2019

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Wow…!  Imagine reading a book that not only aligns with Great Demo! key ideas, but extends and explains many of the underlying concepts – well, this is the book!  A terrific read for current Great Demo! practitioners to help refresh and reinforce the concepts; and a great read for anyone looking to improve their demos, presentations, and sales conversations in general.


The book was recommended to me by a newly-minted Great Demo! Workshop facilitator (thanks, Rafique…!), who commented (rather enthusiastically) on how well Great Demo! and Neuromarketing agree. 



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