Wow…! Imagine reading a book that not only aligns with Great Demo! key ideas, but extends and explains many of the underlying concepts – well, this is the book! A terrific read for current Great Demo! practitioners to help refresh and reinforce the concepts; and a great read for anyone looking to improve their demos, presentations, and sales conversations in general.
The book was recommended to me by a newly-minted Great Demo! Workshop facilitator (thanks, Rafique…!), who commented (rather enthusiastically) on how well Great Demo! and Neuromarketing agree.
By (Author), Christophe Morin (Author) - https://www.amazon.com/Neuromarketing-Understanding-Buttons-Customers-Brain-ebook/dp/B004VF62OI/ref=sr_1_1?keywords=Neuromarketing%3A+Understanding+the+Buy+Buttons+in+Your+Customer%27s+Brain+Kindle+Edition&qid=1565372341&s=books&sr=1-1