A recent Great Demo! Workshop
graduate pointed out that The Menu Approach is a terrific three-way tool:
- For
Vision Generation: It provides a crisp, very successful “art of the
possible” alternative starting point vs. Stunningly Awful Harbor Tours.
- For
Vision Expansion: It communicates other areas of potential
interest to the prospect – who might have been unaware that solutions
exist for that problem set, and/or are unaware that they have
problems in that area (and that solutions exist).
- For
Competitive Outflanking: It can also introduce solution areas that
are not offered or handled as well by your competition – a terrific
way to outflank competition right from the beginning…!
Check out the article
to learn more…
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