Discovery and Demos Across the Technology Adoption Curve – Part 2

Discovery and Demos Across the Technology Adoption Curve – Part 2

Encountering the Edge

Or

Why Don’t They Get It?

(A Never Stop Learning! Article)

What’s in This Article for You?

• Insights and guidance beyond Part 1.
• How to determine when you are on the edge of the Chasm.
• How to make the transition from Innovators and Early Adopters to the Majority

Axiom

You can’t show a solution to someone who doesn’t perceive they have a problem.

Are They Stupid?

Have you ever presented a demo to a prospect that doesn’t seem to understand what you are offering them? Have you ever felt like the prospect just didn’t “get it”? They didn’t appear to have a clue as to what earth-shattering, game-changing, paradigm-shifting, mind-blowing, disruptive breakthrough you’d just shown them? 

Have you ever found yourself wondering, “Are they stupid or what?”

You are not alone! You are likely dealing with new groups of buyers: The Early and Late Majority. Prepare to change your tactics!

You can read the balance of this article here!