Remarkable Demos: What Makes a Demo Truly Memorable?

A Never Stop Learning! Article

“I get paid to point, click, and talk…”

- A senior presales practitioner ruefully describing his traditional demos…

What’s in This Article for You?

• Why being boring is bad (as if this even needs to be said!)
• A SAD true story (SAD = Stunningly Awful Demo)
• Some basic practices for improved results
• A better baseline
• What about personality?
• Moving towards remarkable
• A collection of remarkable examples

Reading note: The ideas get more remarkable as you go deeper into this article…!

Boooooring…!

When was the last time you saw a demo that was really engaging, thought-provoking, or memorable?

As a vendor, how many times do you find that you are bored by your own demos (or your team’s demos)? After all, you’ve seen them over and over and over, with basically the same talk-track and sequence of steps.

Be honest: How many of us, in the midst of a colleague’s demo, are exploring something on the web or on our phones?

Even worse, contemplate your prospects’ perceptions as they listen to these same cookie-cutter demos, watching as the presenter methodically clacks the same clicks and plods the same paths they’ve followed dozens of times before!

You can find the balance of this remarkable article here. Enjoy!