“I get paid to talk and click,” commented a presales practitioner. So, just talk and click from section to section, segment after segment, in a continuous verbal assault.
Leave no pauses, offer no introductions, and don’t summarize after you complete an important segment. You want your delivery to be perceived as a firehose, furiously flinging features and functions frantically at your audience (frightening, frankly)! This SAD (Stunningly Awful Demo) tactic contributes wonderfully to cultivate confusion, add complexity, and generally bore your audience to tears.
For maximum SAD effect, use this tactic in conjunction with long, linear, non-componentized, multiple-player, multi-product, multi-hour demos. You’ll have your audience turning away from your demo to browse on Amazon, “multitask” on other projects, check their phones, or explore the insides of their eyelids!
Solution? Provide a crisp summary after each section of your demo, and a more comprehensive final summary at the end. Summarizing after each chunk also encourages a productive conversation to take place by providing a clear opportunity for questions, comments, or feedback from your prospect.
This is #10 of The Stunningly Awful Demos Top Ten List – you can find all ten (plus a bonus) here! https://greatdemo.com/stunningly-awful-demos-top-ten-list-of-demo-donts/
You can find the full set of DO’s and DON’Ts in Great Demo!: https://www.amazon.com/dp/B0C9SNKC2Y/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1688763837&sr=1-4
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