In Your Demos, When You Say “If…”

In your demos, when you say “if,” you are making a major error!

 

When you say “If,” you are creating a branched pathway that unproductively elongates your demo.

 

When you say “If,” you are changing a crisp, focused pathway into a long, painful one.

 

When you say “If,” you are at risk of Buying It Back.

 

When you say “If,” you are making your offering look confusing and more complicated.

 

When you say “If,” you are admitting that you didn’t do sufficient discovery!

 

Don’t say “if.”

 

Execute all pathways with the fewest number of clicks!

 

Learn more about “if” and it’s cousin, “or” – see the full article here!