Here's a very interesting recorded demo to check out:
http://www.disruptormonkey.com/foundry/
Comments?
Here’s what I liked:
- REALLY liked the “before” situation – very compellingly presented.
- The groovy music, rather than a “professional” voice-over with background thrumming…
- The recording/playback technology looks like a nice tool.
Here’s what I thought they could do better:
- What the heck is the deliverable??? What business process is this improving (web searching and information collection, I assume)?
- Make it easy to take action. The company name and URL or phone should have been displayed long and last, with opportunity to click.
1 comment:
Hi Peter,
Thanks for the kind words and valid criticism. I thought it might help to provide some additional background.
The video was originally created for a VC we were pitching. It was designed solely as "bait" to get them to respond to an email. An interesting "tip of the iceberg" kind of a thing, rather than a fully fleshed out sales proposition...
It was also presented within a private context where the contact information was obvious. Other than the URL you posted, it was generally presented that way, rather than just blind.
But you're quite right that I should have added contact info to the end of the video at that URL.
For those that want to know how it was done, it was mostly digital stills & static screen grabs, live capture with Camtasia, and some tweaking in iMovie & Photoshop.
Last but not least, the VC that we targeted did respond and we got our meeting...
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