Symptoms: Presenter offers an ever-growing range of options, generally linked together by “if…” If’s often multiply rapidly, causing great boredom in the audience and the risk of encountering unexpected bugs and precipitating detailed, pointless questions (aka “Stupid Questions”) on topics of little interest and lower value.
Examples: “So, if you want to open an existing one, you click here and…”; “Then, if you want to create a new one, then you choose ‘New’ and…”; “Next, if …”
Cure: Inhale deeply. Exhale slowly. Apply a Biased Question when the urge to “if” presents. If you are the presenter ask yourself, “Is this really something the audience is interested in or needs to know? Is this a sales demo or product training?”