Monday, September 22, 2008

Debilitating Demo Diseases - Feature Pox

Feature Pox

Symptoms: Presentation of waaaaaaaay too many features and capabilities. Severe boredom, ennui, and sleeping may ensue in the customer’s ranks. Other symptoms include stifled yawns, furtive glances at wristwatches and – in one documented case – a customer getting up from the table to physically bang his head on the wall…!

Examples: “Let me go through each of the tabs across the top in order…”

“And next I’ll show you our context-sensitive help system…”

“Here are the 17 file export options – I’ll go through them one by one…”

Cure: Reality Pills, taken 4 times daily. Present only the Specific Capabilities needed by the customer to address the problem. Hold everything else back.

No comments: